
Country General Manager at Slimstock
Loved the training session. The leadership course provided great insight into the ways MEDDICC can help me lead and collaborate with the sales team
Jun 13, 2025
Head of Automotive Business Development at Tuxera
this should be THE foundation to understand before one considers additional frameworks and processes that establish themselves in Target Account Selling, Solution Selling, Focus Selling, Sandler etc. - It simply makes sense and is already complex enough for NON Sales people within the organization. Product Management and Product Marketing, Marketing, even Engineering should have some insight to understand the bigger picture so that future habits establish that are going to serve M1's and M2's from all the activities ongoing.
Jun 4, 2025
Chief Revenue Officer at Microlise
Another fantastic programme from the team at MEDDICC. This phase is a game-changer – extending MEDDPICC into Customer Success and Service Delivery to embed a consistent understanding of value across our entire GTM organisation. It’s rare to find a framework that aligns so well across functions while driving real outcomes. Highly recommended for any team serious about scalable, customer-first growth. #MEDDPICC #CustomerSuccess #GTMExcellence #ValueSelling
May 16, 2025
Sales Director South Europe at TXOne
😃 I am really happy about this experience, excellent to support Professional Selling improvement of My South Europe Team. 🚀 I am sure Team Members will love to have a common language and a powerful tool for Forecast Accuracy, providing always Value to our Customers!!
May 10, 2025
Senior Enterprise Account Executive
Excellent content delivered in a relatable, memorable and highly credible way - would absolutely recommend.
May 10, 2025
Client Executive at Xentegra
I've been in sales for over a decade, I wish I had taken this course much earlier. While I've had some great training, solid wins and a great career thus far, this would have kicked it up a few notches. I'm looking forward to applying this to my current and future business. The MEDDICC Team has also been extremely supportive, showing they practice what they teach.
May 9, 2025
Talent Development Leader
This is a well constructed course with a fantastic library of resources to help take action and apply what you learn on the job. Andy is an encyclopedia of ideas, tactics, stories and lessons learned that add so much color and insight to the lessons. I highly recommend.
May 6, 2025
Lead Trainer at TCP Software
Great course and valuable insights that are easy to digest and simple to remember.
Apr 23, 2025
Key Account Manager Sustainability @ AVEVA Select Benelux
The best way to become close to the customer.
Apr 23, 2025
Enterprise Account Executive at Cority
Incredible
I am speechless cause it was truly so insightful and left me with no words that can truly describe this course. It's a SALES MUST HAVE.
Feb 25, 2025
Director of New Business Sales at Microlise
A lot of work but you can definitely teach an old dog new tricks. Thank you
Feb 20, 2025
Vice President of Sales
Very comprehensive and delivered in a clear and engaging manner.
Feb 19, 2025
Microlise
Best sales training I have ever done
Makes so much sense, data driven and treats you like an established sales person trusting you to use your intuition
Feb 19, 2025
Heather Tommasi
Taking the MEDDPICC Masterclass was a turning point in my approach to enterprise sales.
The framework itself is powerful, but this course broke it down in a way that was both practical and immediately applicable. The training provided me with a structured way to qualify deals more effectively, identify gaps early, and drive more predictable outcomes. Understanding the nuances of Metrics, Economic Buyer, Decision Criteria, and Process gave me a new level of confidence in navigating complex sales cycles. One of the biggest takeaways for me was how to leverage Champion and Pain points more strategically. The course reinforced that having a Champion isn't just a box to check—it’s about truly aligning with someone who has influence and urgency to drive change. Since implementing what I learned, I’ve seen a noticeable improvement in deal velocity and win rates. It’s helped me ask better questions, handle objections more effectively, and ensure alignment across multiple stakeholders. If you're in enterprise sales, especially in SaaS or complex B2B deals, this class is a must. It gives you the tools to not only qualify deals more rigorously but also to execute them with precision. Highly recommend!
Feb 16, 2025
Senior Sales Manager
Fantastic new way of approaching each potential new customer
Prepared and clear process to run through to ensure each stage is covered
Feb 14, 2025
Sr Account Executive & Business Development | Cloud Solutions
Loved it
Great delivery by Andy and really drives home the importance of critical areas of the sales process which can make or break deals!
Feb 11, 2025
Maike Schöning
After all the Sales Programs I had so far in my career, this was the best
Especially as it is not like "do this that way..." but delivering a holistic framework to become the best version of yourself - authentic and highly motivated to become better every day
Feb 10, 2025
Sales Manager - Clinical Solutions - Elsevier - Southern Africa
Fantastic Program
Feb 7, 2025
Channel Account Manager
Super engaging and interesting content
I have done many different RP courses but this is by far the best.
Feb 7, 2025
Senior Enterprise Customer Success Manager | APAC
Very informative, entertaining
A lot to digest but then again how could you really condense it? And the storytelling, although it made the entire duration longer helped lock in the concepts to recall again during a sale.
Feb 4, 2025
Senior Director, Pre-Sales & Professional Services
Great class
Really enjoyed the approach taken by Andy and thought the LMS was excellent. Well done MEDDICC !
Feb 4, 2025
Director, Business Development & Channel APAC
Very relevant and good context as a sales framework
Feb 3, 2025
Charu Mehra
The MEDDPICC course is well-structured and provides valuable insights into applying the MEDDPICC framework in sales.
It successfully covers key elements such as engaging the economic buyer and identifying pain points. However, there is room for improvement in areas like competitive analysis and providing more interactive exercises to solidify learning. Overall, it is a strong course that can greatly enhance sales effectiveness when the principles are applied consistently.
Jan 24, 2025
VP of Sales at Tyk
A thorough assessment on how to achieve mastery within b2b sales environments
Apr 9, 2025
Head of Revenue Enablement at Intigriti
The MEDDIC course is a game-changer for anyone in sales. It breaks down the sales qualification process in a super clear and practical way, making it easy to apply in real-world scenarios. The content is well-structured, with great insights on things like identifying the right decision-makers, understanding buying criteria, and building strong champions. Definitely worth it!
Mar 31, 2025
Elsevier
Great online experience - Andy was very engaging across the content.
Mar 14, 2025
Cority
Very comprehensive and delivered in a clear and engaging manner.
Mar 6, 2025
Marc Fessler
I've been through a number of different sales training programs (SPIN, Challenger) and MEDDPICC is the best
Tying everything together. It's a perfect compliment to The Challenger Sale. And the class is a fantastic presentation of the material.
Mar 11, 2025
Head of Sales at Cuttable
Excellent
Really well structured course, recommend to any sales person.
Feb 1, 2025
Director of Sales APAC
You can teach an old dog new tricks
A masterful coverage of content and delivery - areas that I new inside and back to front and also areas that were super inciteful and will help immensely with my team.
Jan 21, 2025
Bill Kuypers
Avetta
Learn all about MEDDPICC
An essential class for any and all true professional sales persons
Jan 9, 2025
Territory Sales Representative DACH for EcoX IT Europe at Schneider Electric
The ultimate upgrade for sales professionals
The MEDDPICC MASTERCLASS is an absolute must-have for anyone who wants to take their sales skills to the next level. The course offers a perfect combination of theory and practice and provides clear, implementable strategies to successfully manage complex sales processes. The structure of the course is particularly impressive, as it makes it possible to integrate the content directly into your own everyday sales routine. For anyone who wants to get started in sales or sustainably improve their performance, this course is a first-class investment. The methods taught are precise, effective and to the point - simply an enrichment for every sales professional!
Jan 7, 2025
Strategic Account Manager at TCP Software
Outstanding
My expectations were not only met, they were blown away!
Jan 9, 2025
Managing Director at Dados & Tech
Awesome
I up-skilled my techniques at this stage!
Jan 5, 2025
VP, Enablement at TCP Software
MEDDPICC Masterclass & Leadership/Enablement Program
I recently had the pleasure of rolling out this MEDDPICC training program, and I have to say, it was fantastic from start to finish. This program really brings a fresh and engaging twist to learning a tried-and-true concept, making it stand out in the world of sales training. The instructors were not only super knowledgeable but also genuinely passionate about what they were teaching. Their energy was contagious, and they made complex ideas easy to understand with interactive exercises and real-world examples. The sessions were dynamic and practical. As a Sales Enablement Leader, it was easy to make this training applicable to every day sales life. I highly recommend this program to any sales professional looking to up their game and achieve better results.
Jan 2, 2025
Director, Sales at Tinybird
5 out of 5
Really valuable material for a new Sales Leader.
Dec 31, 2024
Account Executive
Is really a MasterclassÂ
I really learn how to take my sales process to the next level thanks to the easy going classes and all the material that this course gave was really helpful!
Dec 27, 2024
Account Executive @ Rydoo | SaaS | Tech
Brilliant
Particularly comprehensive with real-life examples, hands-on approach - loved it!
Dec 23, 2024
B2B Payments Specialist - Business Development Manager at iwoca
Great course
Very informative and easy-to-digest information with great summaries to use as resources.
Dec 20, 2024
Senior Customer Success Manager at GBG Plc
Enhance the Sales Process
Overall this course has enabled me to think differently about the entire sales process, providing tools to help and skills to put into action. After each chapter, the view of my opportunities was different, recognising where MEDDPICC could be aligned but equally reviewing past deals and how they may have run smoother with a MEDDPICC approach. The flexibility of using MEDDPICC to suit your own style enables everyone to benefit.
Dec 19, 2024
Account Executive at TCP Software
I thought the course totally made sense and gave a lot of food for thought. Looking back on lost or slipped deals after this course has provided me with a more insightful reflection and how to better prevent this from happening in the future.
Dec 18, 2024
Founding Member at Women Leaders Forum UK
Good insight
Good refresher and good content. Andy you did great.
Dec 11, 2024
Director, Enterprise Sales at Docebo
The BEST
I have been in sales for 20 years. This is the most effective and comprehensive sales training program in the industry.
Dec 7, 2024
Regional Solutions Engineer & IT/OT Cybersecurity Strategist at OPSWAT
The MEDDPICC Masterclass is a game-changer
For sales and presales professionals aiming to master complex deal qualification and execution. The course offers a clear, practical breakdown of the MEDDPICC framework, supported by real-world examples and actionable strategies. Whether you're new to MEDDPICC or looking to refine your skills, this masterclass equips you with the tools to drive consistency and success in high-stakes sales processes. Highly recommended for anyone serious about elevating their sales game.
Dec 6, 2024
Manager in the Financial Industry with long standing experience in Client Management, Business Development, Strategy & Project Management
Well structured and good examples
Nov 29, 2024
Strategic Sales Leader | Growth Advisor | AI & Digital Transformation
Phenomenal Course - I am MEDDICC Master Certified! I have taken this course before - It is a phenomenal Course - I am MEDDICC Master Certified.
Nov 26, 2024
Business Development Representative
EnlighteningÂ
Enlightening course that will make you re-learn how to qualify a sales opportunity
Nov 22, 2024
Strategic Account Executive, Expertise with Enterprise AI / ML, Data Science & Digital Transformation
Phenomenal Course - I am MEDDICC Master Certified!
I have taken this course before - It is a phenomenal Course - I am MEDDICC Master Certified.
Nov 26, 2024
Business Development Manager at AVEVA Select Scandinavia
Best EverÂ
Got this sales training from my manager, and i have been in sales for 20+ years and took numerous of different sales trainings, this one is the only course that i felt gave me all the skills needed. Much of them was basic sales skills, but it always took it to the next level, and explained why and how to do it better.
Nov 11, 2024
Experienced Business Development and Sales (Management) professional on the cutting edge of Supply Chain, Logistics, Production and IT
New insights
My impression is that MEDDPIC is a Flexible sales method that is based on how the (potential) customer wants to be treated by (potential) vendors. Also, it gives room to address unconventional factors such as intuition and how the customer would feel if... The extra layer of defining the metrics of the identified pains, offers a lot of additional value compared to other methods and offers a solid foundation for working closely together with the (potential) customer throughout the entire sales process.
Nov 5, 2024
Regional Vice President of Sales APAC
Great Course
Need to take it again and again lots to consume.
Oct 31, 2024
Sales Enablement Enthusiast | Strategic Planning | Employee Communications and Engagement | Internal and External Global Events Strategy and Execution | Management of Change | Passionate about DE&I and the Impact of ERGs at Influence Boad
Excellent and balanced learning program
Oct 29, 2024
Director of Sales/Relationship Management - Carriers at iPipeline
Best Sales Class!
The MEDDPICC methodology is the best I have ever read. It will change the way you sell for the better.
Oct 13, 2024
Elsa Qin
Territory Account Manager at SUSE
Very good method
Oct 10, 2024
Co-fondateur - Belive.ai | On recrute
The real Methodology behind sales feelings and instinct
You did an amazing job by qualifying the sales approach and translating it to a methodology to improve performance.
Oct 8, 2024
Senior Solutionist at Synthesis Software Technologies | Intelligent Data
Great Course! Really Worth it
 I really enjoyed the course, it really resonated with me and spoke to a lot of the pain points that I am currently facing in the pre-sales process. I loved how Andy spoke to his experiences and spoke to real world examples. Can't wait to put MEDDPICC into practice.
Oct 2, 2024
Chief Technology and Information Security Officer (CTO/CISO) | Consultant | Author | Speaker | Instructor | CISSP, CISA, CCSK, MEDDPICC
Outstanding, great knowledge, great presenter
I found this to be of great value as an SE. Wish I had time to write more as I really feel like this was very well done and the right amount without being full of fluff. It's clear Andy the presenter is a master of his craft and a joy to watch and listen to his real world stories.
Sep 30, 2024
Senior Key Account Manager Destinations bei TrustYou
Great Course
Will definitely try to adapt the methodology
Sep 27, 2024
Senior Director @ Cloudflare | Ex-Splunk | BMC | McAfee
Great Class
So many of this we forget when going through our sales cycles. Slowing down to speed up, and reviewing this course will take you from an average SE to an ELITE SE!
Sep 23, 2024
CRO & Sales Executive ∙ Business Development ∙ Sales Strategy & Operations ∙ SaaS ∙ Market Analysis ∙ Strategic Partnerships ∙ Executive Presentations ∙ Top-Line Growth ∙ Price Modeling ∙ MEDDPICC ∙ Contracts
The MEDDIC framework is an excellent way to modelÂ
How dynamic the qualification process is in deals and how to discover and manifest customer value during the sales process. I love how customer-oriented it is. The course is well laid out with explicit and practical content that is very supportive of the MEDDICC book.
Sep 18, 2024
Jeroen Storm
Passionate Sales Leader | 🚀 Power your teams with better full stack observability | Cool Vendor
Sales Bible
For every professional who takes his job seriously and wants to be successful, this is a MUST DO!!
Sep 10, 2024
Account Executive at SUSE
Excellent Course
This thorough course is a good use of time and resources! I'm glad I took it.
Sep 10, 2024
Helping Security Teams Break Free From SIEM Lock-in
This training has equipped me
With valuable tools and strategies to enhance my leadership capabilities, sales management skills, and contribute more effectively to our team's success.
Sep 3, 2024
Area VP Central Europe / DACH - Keepit
Excellent training - worth the money
Being in sales for more than 40 years and over 25 years in leadership roles where I have introduced a lot of methodologies I believe not only that MEDDICC is one of the best methodologies but also this training has made me think about a lot of stuff how to further improve the performance of my team. Would love to have the slides and work through them (rather than have to screen shot them). The training is quite condenses which I liked but maybe it was also me as I was listing to it on 1.5 - 2.0x speed.
Sep 2, 2024
💌Sales Account Executive | Deliverability Expert | Email Marketing Specialist| Customer Success Expert💌
Thanks for the great knowledgeÂ
What can I say about this course? It's really a game-changer for sales, with a great knowledge base and useful tips to make the process of selling easier and understandable for both sales and their clients! Thank you :)
Aug 30, 2024
Helping clients maximize their technology investment and achieve their business goals with Pega
Great material and appreciation
The insight and case study examples.
Aug 29, 2024
Vice President at ZIMPERIUM The Leading Mobile First Security - AI and ML based SaaS Software Leader - Securing the connected world by delivering confidence in in the Application run Digital economy.
Invaluable insights
 Perhaps we knew, however the alignment and teachings on us using these are pertinent.
Aug 29, 2024
Manager, Success Guides @ Salesforce
Great course and learning at your own pace.
Highly recommend this course.
Aug 28, 2024
Sales Enablement Lead EMEA | Inclusion Ambassador at Amazon Web Services (AWS)
Great insights
Especially on the Compelling event
Aug 27, 2024
Global Sales Leader | Data Analytics | Cyber Security | Data Integration | Value Creation, Strategic Leadership |Cross-Functional Collaboration | Built/Sold Successful Solutions Provider Company
Investing in Leadership
 I have been selling for a long time and providing Sales Leadership as well during my career in IT. I think I am pretty good and I have built up knowledge and insights. I also appreciate learning and continuing to reinvest my time into skills development. It speaks to the saying, "practice what you preach" So I try to do just that. What I really enjoyed about this course was the fundamental way and just overall quality of how it defines a method to improve your ability to be a professional. In essence it speaks to investing your time wisely and having a structure to common sense selling while engraining it into who you are. Finding your way in a model that is built for all. If you are the type of person that truly wants to achieve the best of yourself, then invest a little bit of yourself into this course.
Aug 23, 2024
Keepit | SaaS Backup| Enabeling our DACH Customers & Partners to protect their Cloud Data
Awesome Training
Very structured, lots of story telling and concise summaries to keep!
Aug 21, 2024
Territory Account Manager - MENA & Turkey at SUSE
An eye openner
Thank you for this great course. I'm confident that will have a great impact on my future achievement on both professional and personal levels
Aug 13, 2024
Regional Sales Manager at Splunk
If you want to understand MEDDPICC, set aside time and take this course! I got great insight and understanding into all the parts or MEDDPICC. I took great notes and screen shots. I'll be putting this to work in my sales role.
Aug 9, 2024
Head of Solution Architect @ SUSE Greater China
Great course to become a professional seller.
Easy to understand and follow. Thanks Andy and team to put all these together. Highly recommended for those who work on sell side.
Aug 8, 2024
Senior Director Business Development at Consensus Cloud Solutions
I should have done this years ago.
25 years in and my Achille's heel has always been the failure to either, write things down DURING the journey to develop a process for others to follow. Or failure to write things down BEFORE setting off to develop an outline for success. Andy Whyte and MEDDPICC are providing me the clarity and cohesiveness to final end that cycle.
Aug 6, 2024
Account Executive Clearwater Analytics
Pain FrameworkÂ
This has helped me frame my process around pain as I did some of these things with some deals but wasn't as organized or thoughtful. Understanding pain at the different levels, with each stakeholder, and keeping that at the top of conversations will have a positive impact on my ability to close win deals.
Aug 6, 2024
EAE Rancher Container Management/Container Security, Linux and Edge solutions at SUSE
MEDDPICC Masterclass is amazing!ÂThis was an awesome course and there is a lot of great information to unpack and I will probably keep referring to this course in my sales career. I have done other sales courses/Methodologies before but MEDDPICC is the best!
Aug 6, 2024
Digital Strategy Consultant Kentico Xperience at Kentico
MEDDPICC Course ReviewI recently completed a MEDDPICC course and was thoroughly impressed! This course stands out for its applicability to any software sales environment and provides insightful examples that highlight key points effectively.
Aug 6, 2024
Account Executive at Profisee
Fantastic methodology!Â
This course does an excellent job of laying out the framework and staying organized to properly qualify and support customers with any evaluation to drive predictable business.
Aug 6, 2024
Enterprise Business Development Manager at Airtable
Great course, super detailed and easy to learn
Really easy to learn this material, enjoying it so far!
Aug 5, 2024
Articulate, Engaging, Helpful Training for any Customer Facing Roles at Bheat Consulting, LLC
Articulate, Engaging, Helpful Training for any Customer Facing RolesÂ
Well done, this was really interesting. I definitely learned a few new perspectives and tools, but additionally the course gave me a vocabulary to use to refer to some of the strategies I had already learned or developed. Having the vocab/structure helps me better assess where I am in a given process and what else I should be focusing on. I really enjoyed the course, thanks.
Aug 2, 2024
Senior Account Executive at Darktrace
Time well spentÂ
I've done a lot of sales trainings over the years, and they are not all built equally. This is a really good course, and I would recommend it to anyone in sales. I'm happy I did the course, and feel like I took a lot away from it.
Aug 2, 2024
Enterprise Business Development Representative at InMoment
Best first sales methodology training for a new seller!Â
I thoroughly enjoyed completing the MEDDPICC Masterclass training, after hearing my peers and colleagues in the sales org speak very highly of this methodology, I was eager to explore and embrace it myself. Extremely excited to begin applying this framework to my deals as I kickstart my career in technology sales!
Aug 2, 2024
Head of Business Development, D-A-CH-I-LI at Fundsquare (a FE fundinfo company)
Great Class, good self-learning moduleIn summary, the MEDDPICC Masterclass is a must for anyone serious about sales excellence. Whether you’re a skeptic or a seasoned seller, this course will transform your approach and elevate your game. Highly recommended! 🚀
Aug 1, 2024
Head of Sales Enablement and Operations at iTalent Digital
Learned so much!Â
I'm a lifelong B2B sales professional and I thought i knew everything. This course really taught me the science behind sales. I started using the methodology in the first 10 minutes of the class. Super engaging teacher that made learning fun. Highly recommend.
Aug 1, 2024
Patric Morrison
Wow!Â
That was absolutely excellent and it highlights how challenging sales really is, particularly without a champion! Looking forward to leverage this info.
Jul 13, 2024

Country General Manager at Slimstock
Loved the training session. The leadership course provided great insight into the ways MEDDICC can help me lead and collaborate with the sales team
Jun 13, 2025
Head of Automotive Business Development at Tuxera
this should be THE foundation to understand before one considers additional frameworks and processes that establish themselves in Target Account Selling, Solution Selling, Focus Selling, Sandler etc. - It simply makes sense and is already complex enough for NON Sales people within the organization. Product Management and Product Marketing, Marketing, even Engineering should have some insight to understand the bigger picture so that future habits establish that are going to serve M1's and M2's from all the activities ongoing.
Jun 4, 2025
Chief Revenue Officer at Microlise
Another fantastic programme from the team at MEDDICC. This phase is a game-changer – extending MEDDPICC into Customer Success and Service Delivery to embed a consistent understanding of value across our entire GTM organisation. It’s rare to find a framework that aligns so well across functions while driving real outcomes. Highly recommended for any team serious about scalable, customer-first growth. #MEDDPICC #CustomerSuccess #GTMExcellence #ValueSelling
May 16, 2025
Sales Director South Europe at TXOne
😃 I am really happy about this experience, excellent to support Professional Selling improvement of My South Europe Team. 🚀 I am sure Team Members will love to have a common language and a powerful tool for Forecast Accuracy, providing always Value to our Customers!!
May 10, 2025
Senior Enterprise Account Executive
Excellent content delivered in a relatable, memorable and highly credible way - would absolutely recommend.
May 10, 2025
Client Executive at Xentegra
I've been in sales for over a decade, I wish I had taken this course much earlier. While I've had some great training, solid wins and a great career thus far, this would have kicked it up a few notches. I'm looking forward to applying this to my current and future business. The MEDDICC Team has also been extremely supportive, showing they practice what they teach.
May 9, 2025