As a Christian trauma-informed book coach, I had wanted to start a group coaching program but didn’t quite know how to proceed, how to structure or price the program. I actually even decided to give up on moving forward with it.

When I signed up with John, he helped me optimize my offer and give it an appropriate price. He helped me structure it as to the size of the group, the number of months, what should be offered each week, how each class should be conducted, and more.

He emphasized the importance of the founding member offer and helped me improve my Book Crafters Academy sales page, reminding me of the importance of highlighting benefits over features (the cure vs the medicine).

Perhaps most important, John modeled for me what a good coaching program looks like. I studied the steady way he interacted with his people and the way he exuded a sense of unforced authority as someone farther along in this journey than the rest of us who was able to point the way. He knew that this same ability applies to us in our fields.

I moved forward with a new sense of confidence, armed with an understanding of how the “group coaching” system works, no longer mystified by it. As of this writing I haven’t yet publicly advertised my group coaching, but I already have 3 (out of 8 total) ready to sign up. This wouldn’t have happened without John’s help.

John has a knack for breaking complicated subjects down into simple, easy-to-implement advice, combined with a passion for helping students succeed. You couldn’t ask for a better teacher, or coach.

John has truly been the #1 help for my personal brand for the last 5 years. John is your go-to authority if you’re ready to turn your hobby into an actual business, no matter what the economy. He is wise beyond his years and trustworthy to give you accurate feedback… and ask those hard questions that we don’t always like but desperately need. But his wisdom is always paired with practical steps to get you where you want to go! I recommend John for any human building a personality or wisdom-based business in this era.

I think that serve call template is a game changer. I've done a few calls like this, but it's always been like, "Okay, what's next? What's next?" and I've never really had a script at all so I think, yeah, that'll definitely be a game changer.

The other thing I found really useful was some of the smaller things you talked about, like the meeting structure, the how to structure these sessions. So you know, once a week, 90 minutes, start with the weekly wins. Those things are just really valuable. Really small things, but really critical for good structure for the session.

I think the big thing for me is just gratitude. John, I want to thank you for inviting me to this to this event. I want to first and foremost say that. And everybody who's contributed to some comments to me. I don't normally do these kinds of things (though I'm not actually an extrovert, but I'm good at talking) but I like to actually go in my shell and be quiet on my own space. So to come out and do this has been really helpful. I think for me the big takeaway was more clarity on what I am doing. I have a case of ADD, actually, so thank you for the focus of these six hours and to be bold.

My big takeaway was the idea that it can actually be easier to create revenue first by going after the big ticket thing. Because we've probably all been through the painstaking way trying to sell small ticket items and wondering why we're not making any money. I guess it just takes some courage to do the big ask and so being able to practice that today was really helpful.

My big takeaway was the 10x concept and the way it ties everything together. That's a brilliant idea. I think it just sets together a lot of things because you're implying the promise, but it's something magnetic in the sense that it puts a stake in the ground but it also causes reflection and there's nothing better than that. It's like a good pause.

One of the things that stood out to me (I have it bolded in my notes) is the question, "Am I hiding behind my email promos instead of one-to-one sales?" It's so easy in the digital marketing space to say "I'm gonna build my list, I'm going to have the opt-ins, I'm going to do this, I'm going to do that..." Instead of saying "I'm going to pull out my phone. I'm going to text somebody. I'm gonna get on a call with them in two weeks." It's just a big shift.

I found it amazingly easy to do the sales call (serve call). It lowers my anxiety doing that. That was very helpful to try that out and get good feedback!

I just wanted to thank you so much for the workshop you held last Friday where we talked through a couple different sessions and got some really, really valuable tips in creating that amazing experience for a group program that's more scalable. I really loved the first training session, especially the track where you were talking about helping people solve a specific problem. That 10X Promise really got me thinking! I want to thank you for all the wisdom you poured into the full day. I really found the found the training extremely valuable. I just want to say thank you so much again for your assistance.

I have a whole Rocketbook full of notes! I love how this ties all of what we've been covering in Thrive School PRO and really put a nice bow on it. When I began, I knew I wanted to serve librarians, but now I know specifically I want to serve managers & administrators because they're decision makers. When I affect them I can really create an impact for everyone else.

This is something I've been thinking about for a while, and I think this gives me the tools to get started—to just do it!

I think what this has done is start me to thinking about what I have to offer. I've just been keeping a little running log of ideas as we've been going, because I think there's more to offer than I realized, I just haven't put it all down on one piece of paper.

Thanks so much for a great workshop on Friday. By the end of the day, I had more clarity and of course, more ideas! I enjoyed being part of the group and look forward to learning more from you.

I think my number one takeaway would be just the importance of focusing on the flagship product because this is a new business for me and I know everybody talks a lot about the freebie and everybody talks about the gateway and the membership, the importance of continuity and all that—but the flagship really resonates with me.

I love the format, I just love everything about it! I think it's a win-win for everybody because the clients get results, they're in that group dynamic, it gets that revenue going right away. It's just a really, really smart way to build a business from the beginning. And I really, really appreciate that.

I think one of the things that's been helpful for me is refining the promise statement. I came in pretty clear on what I was focusing on, and now I'm more clear. And I think I've got better wording, and also the target of your wet clay of five people over 60 days... having defined numbers to shoot for seems doable. Having $10K over 60 days would be a significant, positive result—and it seems doable! Only five people—it's not like I gotta go do 100 of these things. So that's a significant result that sounds attainable, and doable, and I'm excited about giving it a shot.

I got a lot out of the bootcamp. I think my biggest takeaway is just looking at leads and the serve call very differently than I have before and really taking that as an opportunity to serve and then make sure that I am able to make that smooth transition into delivering what the value proposition is that I'm bringing.

Thank you so much for the wonderful Bootcamp today. It was so valuable, encouraging, practical and inspiring! I think just knowing that I actually do have the pieces in place to get started is my biggest takeaway.

So glad I joined the Group Coaching Bootcamp today! As a business owner, it was the most high leverage day I've had in awhile. It was great to have space to dream and think about how to create a group coaching offering in a safe space with others doing the same work. John's guidance was highly valuable as well. I received several breakthroughs in the first couple of hours in areas where I had felt stuck for months—like who I want to serve and how to reach them! John's framework made it easy to get clarity. Truly a fun and high value day!

This week I started my 90-Day Marketing and Sales Intensive. I want to give John Meese a shoutout for encouraging me to launch the program. As a mentor and friend, John has helped me see new possibilities to grow my business. (Thank you, John) Although I love my copywriting clients, I've been transitioning into coaching for the past two years. (You got to diversify, right?) This program is an opportunity to share my best online marketing and sales strategies. You could say it's my sweet spot. I love it, and the members are excited and engaged.

It’s been an honor to participate in John’s Mastermind. I’ve seen John’s talents grow dramatically over the last five years or so. He is not only a wonderful person, but also a brilliant one. You will be in excellent hands if you decide to join his Mastermind.

Your Seven Figure School coaching has been immensely valuable and given us incredible clarity. With your help, my husband and I made more progress on our business in 8 weeks than in two years on our own!

I can confidently say that John is one of the most talented marketers I know. I've attended his classes & his model to build 6-figure businesses using 3 products is awesome. I even implemented it myself :)

John and I met in a mastermind group and I had the opportunity to get a behind-the-scenes look at his program. His simple approach to growing to 7-figures is truly powerful and cuts through all the noise and the shiny objects that I know have confused me along with other thought leaders and entrepreneurs. John has a strong background, has incredible skills, and stays on top of what's new when it comes to knowing what will serve his clients. He is also so much fun to be around and keeps work fun! I highly recommend working with him to grow to the next level.

If you hold any valuable life experience or insights, you need to work with John to turn your wisdom into a successful business. I learn so much from this man, and knowing him so shortly I'm so excited to keep learning from this brilliant business mentor. His energy, insights, and unique point of view make it easy for anyone to monetize their knowledge and experience and crush it. Thanks John, I'm so happy our paths crossed and am so grateful we're connected.

John is brilliant! His knowledge, insights, and ability to give clear ideas to build a successful online education business are fantastic. He's become someone I trust when looking at our online education business from setting it up, to reaching the right people, and growing it to impact many more lives.

John operates at a different level. He's an expert marketer and business builder. He sees opportunities that are right in front of you that you're likely blind to. And he does it with a smile. He's fun to work with and more than capable of taking you and your business to the next level.

I love the way you broke down the 3 product types and how/why they work. It's a brilliant business model when looking at the nuts & bolts! As a systems person, I appreciate the approach.

John is a true pro. He offers incredible insights around business growth, online product development, and marketing. I recommend him to anyone who wants to build a profitable online education business. Beyond being a great professional colleague, I consider John a friend and trusted mentor. He's the real deal!

I recommend Thrive School PRO to my colleagues because you explain the concepts very well and free access to your books is also very helpful for learning this business model right out of the gate. I have been studying this “model” for years (yes, procrastinating), but the colleagues I recommend it to are new to this world. Other resources that I have such as B School and DCA can be a bit overwhelming when just starting out (but are also amazing). Thank you for your stellar work, straight talk, and integrity.

How often can you say, "I 🤗 loved that email!" Did you get to read John's email today?? A wonderful blend of story, insight, credibility, and promotion.

John simplifies business by eliminating unnecessary variables and focusing on the most critical elements. I wish I had his book, Survive & Thrive, 20+ years ago when I started, as it would have saved me 1,000s of hours and helped me to impact more people and make more money in less time and with less effort.

Thank you to John for all the ways that he has helped me learn and grow as a business person and be able to take those skills to also grow as a husband/friend. I have learned much from him over the years, and continue to learn more and more from his great insight and his ability to teach in a meaningful way!

John was able to guide me to clarity and confidence in one powerful coaching conversation. I shifted from not knowing exactly what I was doing to being able to clarify to an integrated language. This small shift has been huge in how I move forward. I got the confidence I needed to rebrand and got clear on what I offer. The Stewardship Accelerator helps entrepreneurs master the five levels of stewardship. I booked a lead within a week of the clear powerful language. Stewardship School is now in session, thanks John!

At various stages of growth, entrepreneurs need to understand today's market and clarify how they will provide service and support in a scalable way. It's a process that's not always intuitive, yet John brings what's relevant into focus. His systematic approach will accelerate business revenue. In addition, he provides an exciting blend of insight and practical application that only comes from experience. I've received valuable feedback and insights from John's wisdom and consulting skills found in this program.

Everything John has produced for us has been gold! This is someone that we trust with the very heart of our business.

I took John’s advice to focus on my Flagship Product first—and made $42,500 in two months!

We skipped a full year of struggle by hiring John for a 90-minute coaching call!

You clearly have a wealth of experience and practical know-how in helping people like me who are thought leaders with a message to get out there in a sustainable way. Your positive can-do attitude is also encouraging and inspiring. I have followed you for a while and can see you ‘walk the talk’ as well as you genuinely care.

Super helpful workshop and Q&A, John & team!

Yassss to SWISS dollars! John thank you and your team so much for today.

I really LOVED the workshop and have already recommended it to friends.

You’ve given me more clarity than anyone I’ve ever spoken to about this, so thank you for that!

I loved your authenticity and humor throughout the workshop. You provided tons of value!

The content was great. I especially liked the Q&A time. Your answers to the questions were thoughtful, helpful, and thorough. You seem to have a genuine interest in helping people do this.

It was engaging, fun, honest, and informative. Also appreciated that you wanted to answer a lot of questions and those answers were very helpful.

I love your personable style, humor, and slides… I appreciate that you emphasize that we don’t need to quit our full time job until we reach a certain level in our online enterprise(s). Keep up the great work!