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Nelia Nunes

🌊 Event Consulting | Event Accessibility | CMP & CEM

I am a bit obsessed with Victoria Matey's work on how to use psychology and the way that the brain works in events (ie the power of audio, memory factors such as sensory cues, physical activity, mental downtime, peak/end moments). Lots of content about creating experiences for people who are neurodivergent, which has a special place in my ❤️ heart.

Oct 11, 2024

Roberta Popescu

Founder @ proevents.agency | Event Management Expert | Marketing Events Manager | Tech Events

I'm thrilled to share that I've earned the Event Psychology Strategist badge! 🎉 This comprehensive training, hosted by the incredible Victoria Matey in collaboration with Meeting Professionals International, has equipped me with valuable insights into the intersection of psychology and event planning. I highly recommend this program to all #eventprofs looking to enhance their skills and create more engaging experiences. The knowledge gained here will not only elevate your events but also deepen your understanding of attendee behavior.

Dec 28, 2024

Courtenay Worcester

Thought Leader in Event Intelligence | Transforming Trade Shows with Data | Event Analytics Evangelist | Bridging Engagement & ROI | FastSensor

Big fan of this piece by Victoria Matey featured in Exhibitor Group's latest issue of Exhibitor Magazine. It's a must-read for anyone thinking critically about how to design event experiences with the brain in mind. 🧠 ✨ I deeply admire how she bridges science and strategy to elevate booth engagement in smart, meaningful ways. lnkd.in/egYpTkEz

Jul 3, 2025

Asaf Shuster

Founder & CEO @ Kampfire | MBA in Finance | BA in Mathematics & OR

1 year after launching Kampfire at IMEX LV 2023, 91% of our customers see a 35%+ increase in post-event marketing metrics. Yes, we expected this and built our system on a similar assumption, but we were curious to also put science behind it. The findings behind the research Victoria Matey conducted for us was nothing short of shocking! Whether it’s extending brand awareness, getting more lead responses, or collecting a much higher rate of survey forms, the psychology behind it is fascinating #EventPsychology

Oct 6, 2024

Anne Thougaard Dalgaard, CMM

I am EventAnne! International keynote speaker, writer, facilitator and strategist in the meetings and events industry, and Manager, Strategic Events, at IDA

At IDA we're working on a conference concept that'll enhance the experience for the participants at carefully chosen events. And these tips and recommendations from the always clever Victoria Matey will definitely be added to the concept! 💡 And the aspirational aging part is very interesting - it seems to me that in the meetings and events industry we talk only about the younger generations joining the workforce 👶 But it's equally important to remember that the older generation continue working instead of retiring - and we need to make sure they don't feel left out with all the talk about younger people. So, thank you Victoria for once again sharing these interesting and important insights. You help educate an entire industry. Thank you! 🙏💙 Remember to follow Victoria if you don't want to miss any of these interesting posts! ➡️

Mar 3, 2025

Beth Lawrence, CMP

Award-Winning Event Planner | Event Strategy, Logistics, Stakeholder Experience Award-Winning Event Planner | Event Strategy, Logistics, Stakeholder Experience

Victoria's insights are always valuable to me! Give her a follow if you are interested in hashtag #eventpsychology

Apr 5, 2024

Clare Forestier Clare Forestier

Helping event organisers deliver sensational and memorable experiences by becoming their charismatic, unflappable and skilled Hybrid, Virtual, and In-person Emcee | Event Host | Moderator | Media & Speaker Training Helping event organisers deliver sensational and memorable experiences by becoming their charismatic, unflappable and skilled Hybrid, Virtual, and In-person Emcee | Event Host | Moderator | Media & Speaker Training

If you work in events and are not already following this Event Psychology Advisor you are missing out! Victoria is a practitioner who uses proven scientific research to design brain friendly experiences that attract, truly engage, and care for your attendees!

Dec 14, 2023

MK

Marie Kuffour

And this is why I follow you! Gold dust 🌟

Oct 31, 2023

CB

Carina Bauer

CEO of IMEX Group; 20+ yrs experience in business events and tradeshows; entrepreneur; Hall of Leaders Inductee CEO of IMEX Group; 20+ yrs experience in business events and tradeshows; entrepreneur; Hall of Leaders Inductee

This is such a great resource from Victoria Matey, as we think about how best to connect with each other next week at IMEX America. Just because humans are wired to connect, doesn't make 'networking' easy, so these tips are a great way to think, not about 'how to network', but more about 'how to connect'. My favourite 3 tips from the list are: 1. Remember that you're valuable and your presence matters. 2. Find event buddies. 3. Connect people. Have a great #IMEXperience! #imex23

Oct 10, 2023

Adam Fillary

Entrepreneur. Championing Personal Networking & Pioneering New Techniques. Q. How will you tell your story in 5 years time and who'll be listening? FancyDress4NHS.com Campaigner Raising money for UK Nursing & Care Staff

if you want to run the best possible event then please consider this. Victoria Matey has an amazing knack of providing pin point advice and many moments that make you think ' why the hell was I not already doing that' such a talent. I've officially invented a new phrase for the people I find excellent in their field... I call it a Brush... as easy as ABC, 'A Business Crush' do give Victoria a follow.

Oct 28, 2021

RR

Robin Raskin

Founder at The Virtual Events Group (VEG) Founder at The Virtual Events Group (VEG)

I had the great pleasure of meeting Victoria Matey who takes a deep look at the psychology behind events. watch for her interview, but you should follow her work carefully as the event industry continues to evolve into a more psychology-evidenced driven space. …see more

Oct 19, 2023

Alex Lee 🏳️‍🌈

@AlexLeeComms

Listening to @MateyEvents sharing insights on event psychology and surveys. Will definitely be looking further into the concepts mentioned.

Nov 11, 2021

Nadezhda Kuzmenko

beams.pro

Love your tips! Very helpful not only for work but for any meetings in daily life too:)

May 30, 2022

Sheila Guay

@SheilaGuay

Interesting and fun session by @MateyEvents Loved it! Thank you @virtualxp

1

Apr 30, 2020

Irina Graf

Destination marketing @ The MICE Blog

Events can contribute to healthier habits, new ways of communication and form new behaviours. I love the topic of event psychology and after talking with Victoria Matey I always get introduced to interesting methods and tips.
Here's an example of how to nudge your attendees to eat healthier.

Oct 28, 2021

LinkedIn user

Not sure what would be better here: a jaw drop or a mic drop. Either way, you just left a lot of people without words.

Jun 21, 2022

Alexa Martinez

✨SJP Events Manager | FF15 Mentee 22/23 | Northern Powerhouse EMA Chapter Lead✨

Absolutely inspiring post Victoria!! Tiny subtle changes can have a much bigger impact than we think 🙌 I love the little tip you give about curvy lines versus straight/ sharp lines!! Really powerful and gets me thinking about venues I may want to consider in the future 💡 ✨

May 21, 2022

Merijn van Buuren

Helping you organize succesful & profitable events ✔

Love your approach, and the Psychology angle!

May 2, 2022

Bri Williams

The Behaviour Changer. Managing Director and Behavioural Specialist, People Patterns, Host of Talking Talks

Thanks for having me on Victoria Matey, and I love what you are doing in the events space.

Apr 29, 2022

Angelina Grigoryeva

Global Partnerships at Teally.co

Dear friends! I know that many of you have faced a new challenge of converting whatever you have been doing face-to-face to online. Like me, you might have been looking for a virtual platform for your new needs. I would like to thank Victoria Matey for helping me not to get lost in a huge number of various virtual events platforms and to recommend her as a super professional event consultant.
Also, if you are interested in #eventpsychology you should pay a visit to Victoria's website (matey.events/en/) with tons of useful information on this topic! And lastly, you might get interested in her online course too!

Oct 28, 2021

Kathryn Frankson

@KathrynFrankson

Such an incredible day speaking with this incredibly talented woman! @MateyEvents twitter.com/MateyEvents/status/1349761787843891207

1

Jan 14, 2021

Alina Horal

Event Design & Management MA, University of Westminster

It has been a pleasure to attend The Psychology Behind Effective Event Marketing where Victoria Matey was the protagonist. So interesting to learn a bit more about human’s brains and how you can apply that knowledge to the event’s design. Looking forward to the next one! #event #design #psychology #behaviouralscience

Nov 15, 2021

Rob Curtis View Rob Curtis’ profile

Helping organisations make memorable experiences through event technology and helping them realise event ROI

Hi Rachel - With regards to networking... I can't under estimate the power of a simple LED on a smart badge to support networking. No need to get out and use an app - keep that phone firmly in the pocket!. LED groupings to move attendees into likeminded groups to support networking and call them back into sessions after breaks. A simple 'Klik' of the badge to exhange contact details. We find an average of 10-15 connections made per attendee. (eventfootprints.com/tech-partners/klik) Outside of tech, I'm a big fan of Victoria Matey who often posts about the psychology of events and has recently posted an article specifically on networking only last week. Check it out - linkedin.com/posts/victoriamatey_networking-imex23-eventpsychology-activity-7117524215242649600-3tDg?utm_source=share&utm_medium=member_desktop

Oct 31, 2023

David Kolundzija

@DK2209

Now THIS is the type of content I love!!! 😍 Perfect topic!! 💯 #virtualXP #eventpsychology @EventMB @MateyEvents

5

Apr 30, 2020

Kayleigh Griffith

@KayleiGriffith

Thanks for the informative session @MateyEvents "Attention is our most valuable currency at the moment" #VirtualXp #EventProfs

4

Apr 30, 2020

EventPlannersTalk

@themiceblogHQ

Big thank you to our co-host today @MateyEvents for the fantastic insights into event psychology as well. #eventprofstalk #eventprofs

6

Oct 25, 2021

Attendify by Hopin

@attendify

@MateyEvents @MateyEvents Thank you for sharing our article & your perspective, as today's leading #eventpsychology expert, on the benefits of studying #attendeeengagement & using behavioral #eventdata! We're inspired by your work supporting the success of today's #eventprofs. You rock! 😎

2

Jun 11, 2021

Maggie Wenthe

@MaggieWenthe

The social psychology of the event attendee is so much fun to think about! Great content and ideas from Victoria Matey. #humansareirrational #VirtualXP

2

Apr 30, 2020

Keneisha Williams 💫

@GetKayWill

#EventPsychology This is a terrific topic! #VirtualXP

1

Apr 30, 2020

Nelia Nunes

🌊 Event Consulting | Event Accessibility | CMP & CEM

I am a bit obsessed with Victoria Matey's work on how to use psychology and the way that the brain works in events (ie the power of audio, memory factors such as sensory cues, physical activity, mental downtime, peak/end moments). Lots of content about creating experiences for people who are neurodivergent, which has a special place in my ❤️ heart.

Oct 11, 2024

Roberta Popescu

Founder @ proevents.agency | Event Management Expert | Marketing Events Manager | Tech Events

I'm thrilled to share that I've earned the Event Psychology Strategist badge! 🎉 This comprehensive training, hosted by the incredible Victoria Matey in collaboration with Meeting Professionals International, has equipped me with valuable insights into the intersection of psychology and event planning. I highly recommend this program to all #eventprofs looking to enhance their skills and create more engaging experiences. The knowledge gained here will not only elevate your events but also deepen your understanding of attendee behavior.

Dec 28, 2024

Courtenay Worcester

Thought Leader in Event Intelligence | Transforming Trade Shows with Data | Event Analytics Evangelist | Bridging Engagement & ROI | FastSensor

Big fan of this piece by Victoria Matey featured in Exhibitor Group's latest issue of Exhibitor Magazine. It's a must-read for anyone thinking critically about how to design event experiences with the brain in mind. 🧠 ✨ I deeply admire how she bridges science and strategy to elevate booth engagement in smart, meaningful ways. lnkd.in/egYpTkEz

Jul 3, 2025

Asaf Shuster

Founder & CEO @ Kampfire | MBA in Finance | BA in Mathematics & OR

1 year after launching Kampfire at IMEX LV 2023, 91% of our customers see a 35%+ increase in post-event marketing metrics. Yes, we expected this and built our system on a similar assumption, but we were curious to also put science behind it. The findings behind the research Victoria Matey conducted for us was nothing short of shocking! Whether it’s extending brand awareness, getting more lead responses, or collecting a much higher rate of survey forms, the psychology behind it is fascinating #EventPsychology

Oct 6, 2024