At AMVAC we were looking for ways to present our sales information to a wide range of internal customers. We wanted to improve visibility of business metrics and facilitate better decision making. Revology met the challenge. I was impressed by how quickly they learned the nuances of our complex agriculture trading channels. I was equally impressed by how quickly they stood up the dashboards while consolidating data sources from inside and outside of AMVAC. Lukas Reese on the Revology team was quick to join our collaboration platform to test his questions about our business which resulted in a solid product. Hire Revology with confidence.

We hired Revology Analytics to establish our Revenue Growth Management (RGM) foundations as we struggled to create a consistent pricing strategy across hundreds of store locations. Over the years, we have acquired numerous retail banners, each with its pricing and discounting approach. Revology Analytics brought the perfect blend of advanced analytics, pricing expertise, and tire retail knowledge to provide a pragmatic structure for evolving our RGM strategy & capabilities. Their support helped us achieve significant results, delivering 7-figure gross profit impacts through pricing quick wins across our Parts & Tire business.

Revology Analytics provided a 3-day training for the Analytics folks in our Revenue Growth Management team and Supply Chain Management team. I appreciated how Revology was able to customize and tailor the material to cater to the variety in our team's strengths and weaknesses. There was always something new and novel every day, whether it was the application of a new technique in RGM or hard-won advice on how to grow your in-house RGM practice and communicate insights with stakeholders. As one of the more technical members of the team, I appreciated how Revology was able to share high level overviews of complex technical topics in a way that all members of our team could understand, while still being able to provide depth and detail as needed for this applied practitioner. I thought he made the topics approachable and accessible, and gave me more ideas and examples of how to apply new methods in my work. This was one of the best training sessions I've been a part of. Delivery and content were engaging and on top of all that Armin is a great person to be around.

At American Tire Distributors we frequently found ourselves with "dusty inventory' -- tires and wheels that had minimal sales over a 6-month period -- that triggered a periodic fire sale clearance event. Armin and his team were tasked with breaking that cycle.

  

His algorithmic solution identified the product that would become slow-moving by the 2-month mark then built pricing logic that sought out a market-clearing price point that would eliminate the inventory in a user-defined time period. If product started moving at acceptable volume and margins, his algorithm locked in that clearing price and in many cases resulted in the product being re-ordered and profitably sold. If the clearing price generated unacceptable margins then the SKU was blocked at that warehouse and further reductions were taken as-needed to clear the product by the desired date. 

 

This approach netted us several million dollars of incremental EBITDA annually while improving our balance sheet. When you hire Revology Analytics, you are getting both a business strategy partner and a Revenue Growth Analytics powerhouse firm. Countless times Armin exited my office with his last words being, "It is not impossible, I will figure out how to get it done." And he did.

We hired Revology Analytics to build out our dynamic Revenue and Margin Analytics platform to support our global Pricing Excellence initiative. We already had a solid pricing strategy with tactics to be implemented by the commercial field.

Yet, we needed someone with both strong pricing expertise and analytical / programming skills to design and develop a digital tool to bring all relevant insights at the fingertips of relevant stakeholders - to review key metrics, monitor progress, and drive strategy execution in the field. 

  

Revology Analytics was able to build a robust, easy-to-use, intuitive and automatic Margin Analytics platform tailored for both Sales and Finance/Pricing users in less than three months. These new analytics capabilities enabled our Sales teams to uncover incremental Net Sales and Margin opportunities through Discount rationalization and more surgical Price/Mix management. Additionally, Armin coached both our Commercial and Finance teams on how to use the analytical dashboards and what Sales, Pricing, or Discounting actions to take to drive Net Price Realization and Net Revenue growth. 

A combination of strong pricing and revenue management domain expertise, hands-on attitude, and collaborative spirit.

Revology built a solution tailored to our needs, in a highly iterative way with key users. It was a pleasure to work with Armin and his team on this project, and we would hire them over again!

Revology Analytics built an outstanding Sales Performance Analytics platform that is very beneficial for optimization for our Sales organization. They were very responsive and organized in their approach to solve our needs.

We engaged with Revology Analytics to establish a foundation for our RGM capabilities focusing into an initial diagnostic engagement and on-demand RGM & Sales Growth analytics - mainly trade promotional optimization, promotional compliance, pricing implementation and top line opportunities like white space/new distribution. To date, Revology has helped the organization to become a much more oriented revenue growth management organization with more rigor, analytics and more importantly, providing valuable real experience on how to implement with our customers. I would highly recommend Revology Analytics no matter if you are starting your RGM journey, or you need him for a specific on-demand project. They are highly skilled experienced professionals and the projects that he has delivered to us would help the organization highly to deliver 2023 Targets.

Revology Analytics provided pricing analytics and tools far exceeding what was expected. 

They leveraged historical transactional and competitive analyses, and built price elasticity models to identify key trends and insights that drove meaningful actions. 

Specifically, Revology was able to identify trends between our wholesale promotions and retail promotions that were not previously available. They provided actionable tools to maintain and support pricing initiatives and help us to meet our margin expansion targets.

My team engaged with Revology to build out our in-house Promotion Effectiveness & Optimization capabilities and train our 150+ sales organization on how to use them and drive Pricing & Promotional decisions and customer conversations. We were considering turnkey software providers, so-called "TPX vendors." 

Still, given the timing and the need for heavy customization, we asked our internal IT/BI organization to partner with a Revenue Analytics expert to build these capabilities according to our specifications. 

 We had a solid, homegrown Trade Promotion Management system already. But we wanted to build the foundations around evaluating our Promo Spend ROIs and running future price investment scenario analyses with our Sales teams. 

Revology Analytics came in with a robust industry and domain expertise to design and build a solution that integrated our internal transaction and promotion master data with syndicated sales information from Nielsen/IRI. He led the concept, design, buildout, and deployment stages, bringing key folks from Sales, Category Management, and BI teams along the journey. We were able to deploy a complete solution to our Sales and Category Management teams within five months, including training. 

Most importantly, we did it 2x as fast and at 25% of the budget as turnkey solutions. With Revology Analytics, you're getting both Revenue Growth Management and Advanced Analytics experts with solid domain knowledge, which is essential for these high-impact projects.

No matter the industry, competitive pressures can create uncertainty in your pricing decisions. Deciding what is optimal for driving sellout while protecting profits is a difficult task for any decision maker. Revology Analytics will provide you with data driven insights to unlock revenue and growth for your business.

We hired Revology Analytics to build out our dynamic pricing capabilities in our nationwide brick & mortar (B&M) retail channel. Our company needed this capability to keep up with the competition and to deploy significant efficiencies to our legacy pricing process. 

As part of the dynamic pricing project, Armin and his team built robust competitive price index elasticity models to understand how sensitive each product was to competitor price movements. He architected a dynamic pricing optimization matrix based on category goals (market share or margin), competitive price elasticities, seasonality, and other vital elements. The final solution generated optimal prices and automated price execution for all pricing categories, with a merchant review step for Key Items. This solution drove +30bps in Gross Margin % in our pilot study and saved thousands of hours of manual pricing work each fiscal year.

A prior consulting firm delivered similar work for our (smaller) online channel at 10x the cost and a similar timeline. Revology Analytics had the right intersection of the retail industry, pricing domain, and data science expertise to deliver an enhanced dynamic pricing capability at substantial savings to our company. 

They also knew that for the project to succeed, we needed to bring critical stakeholders along the development journey, from Concept/Design to Modeling and MVP Pilots. As a result, Category Executives and Senior Merchants were brought along the dynamic pricing journey, providing crucial input and feedback to both price modeling and implementation: this ensured stickiness and complete adoption of the solution.

When it comes to leading teams in analytics & data science, there tends to be a bimodal distribution of leadership talent: those with a deep understanding of the technology and those with a strong business orientation. 

Armin and the Revology Analytics leadership team have a profound experience in both. This is evidenced by the numerous occasions in which they pointed out improvements in the underlying technical aspect of a machine learning model to move the output closer to an optimal business solution. 

Beyond the technical, Armin and his team are empathetic to internal and external customers and bring an energy to the workplace that is unique and motivating for everyone around them. They are practical and not easily persuaded by unbacked hype, vital in the Analytics / ML world that sometimes straddles the thin line between cutting-edge and fantasy. The Revology team is decisive and able to make tough decisions, something needed in trusted Revenue Growth Analytics consultants.