As a journalism major, I was fairly comfortable with the writing of my first book, "Betty: a Memoir." However, I knew nothing about advertising. I started researching Amazon ads, including watching Zoom sessions led by various trainers. I finally felt ready to run three ads for the month of August. I barely broke even. Then I discovered Matthew J. Holmes. His daily newsletter, The Morning ACOS for Authors, was so helpful that I enrolled in his Jumpstart course. What I've learned from it (as well as his free e-book on Amazon and his newsletters) has given me the confidence to schedule 3 new and improved ads for September. I did notice that Matt (and most of the "experts) direct their trainings toward authors with multiple books for sale, so I sent him an email suggesting he include more info for single-book authors like me, not expecting a reply. Not only did he reply, but he agreed to include the topic in a future newsletter and in the next update to Jumpstart.

I've worked my way through many Amazon ads courses, books and webinars, but I've always left baffled by the maths involved and confused about what to do next without burning cash and seeing no results. In Jumpstart Amazon Ads Matt has succeeded in creating an excellent, step-by-step and easy to understand guide to making a start with Amazon Ads. It's simple to follow, his explanations are straightforward, and over the course of the videos you'll build up a series of starter campaigns from which you can develop your ads learning and understanding. I bought the follow-up course before I'd even completed the first one because - at last - I've discovered a training programme which tells you exactly what to do and how the get the most bang for your buck with Amazon. I'm already seeing more sales and page reads then I've had in years of blundering on the platform. Highly recommended if you're struggling to get a grip of Amazon Ads but all the other products have left you more confused than you were before! This training will change all that :-)

Jumpstart Amazon Ads has already enabled me to learn how to properly set up ads, which types of ads are most efficient, and how to optimize them with just a little time each week. I am in the process of collecting data from my old ads and setting up new ones, so I'm excited to see how this information will help me be more successful going forward.

A well thought out system. Not only tells you what type of ads to setup, but how to set them up, and why you are setting them up. For once, I feel like I understand what I'm doing with Amazon Ads.