I used to think that every piece of content needed the same distribution plan. But it’s not one-size-fits-all. Here's how I grade content for better distribution: The effort you put into a product webinar should be completely different from what you put into a massive original research report. If you write a great bottom-funnel piece of content that compares you to a competitor, it might be great for Google, but terrible for a Twitter thread. It might be great for an ad but awful as a YouTube Short. You don’t want an umbrella distribution strategy that covers every piece of content. The solution? Grade your content by impact prior to creating it. Here are a few categories you can use to grade your content: - Relevance - Quality - Originality - Impact This will be subjective. But it’s important to know what distribution looks like for an “A” piece of content like a podcast episode compared to a “C” piece of content like a press release or funding announcement. Different content needs different distribution. #contentdistribution #contentrepurposing #contentstrategy